Everyone knows that marketing takes creativity and art, but have you thought of taking a scientific approach to apartment marketing? There is so much to calculate, math to formulate and goals to set prior to allowing the creative juices to flow. If you follow our marketing math and apply our advertising art, you’ll surely become a selling sensation!

Course Concepts

• The 4 “Ps” of marketing
• How to effectively set marketing goals and objectives
• Learn good advertising design
• Discover the difference between marketing and selling
• Become proficient at advertising writing techniques

Is it cheating, or isn't it? This course teaches the Leasing Professional the sales principles needed to be a top-notch apartment leasing professional. This material is presented from the perspective of the secret shopper which directly represents a prospective resident. (Comes complete with the Surviving Leasing Series)

Course Concepts

• Students will watch as our experienced leasing agent handles a prospect
• Students will learn to be effective on the phone to achieve greater results
• Learn what is expected of a leasing professional to score high on a shop
• Learn the reason why secret shops are necessary and are used in our industry
• See an example of a secret shopper report and get a breakdown of each expectation
• From the phone call, to the demonstration, you will perfect your leasing skills!

The telephone is one of the most important business tools in the leasing office. Do you look at it as an opportunity in—or an interruption to— your day? In this brief course we will show you how the telephone can be a powerful money making tool.

You only have one chance to make a good first impression, whether it's in person or on the phone. Learn what to do, and what not to do when it comes to your customer's apartment hunting experience.

Your demonstration of an apartment to a prospect is your sales pitch. If you lose focus here, you may find the possibility of closing the deal slipping through your fingers. This brief course will show you how to keep your focus on selling the apartment and not letting all of your hard work go to waste.

Closing may seem difficult, but it is a vital component to successful leasing. In this course you will learn how to be successful in closing and in the follow up. You will learn tips on how to make closing easier and more efficient.

Resident retention starts with the first contact.  In this course you will learn how, from the moment you meet, you are affecting your resident’s decision making process. From the move-in process and the events and activities on-site, to the rent increases and renewal notices, learn how to make every interaction a positive one and keep your best residents for life!

Course Concepts

• Learn how to calculate the actual cost of losing a resident
• Understand when it is good to lose a resident and why
• Understand who is involved in resident retention and each person’s role
• Know the top reasons why residents leave and how to avoid them
• Watch and see how our staff at Park Plaza deals with their residents.
  
  

Go on an exciting adventure to transform yourself from a mission recruit to a mission expert! View surveillance video from Park Plaza Apartments and determine if the staff is carrying out their leasing assignments. Crack the code and learn the apartment leasing lingo. Your mission, should you choose to accept it, is to have fun with this interactive and entertaining course.

Course Concepts:

• Students will watch as our new leasing agent navigates the leasing waters
• Students will achieve a good understanding of the skills it takes to be successful
• Learn the leasing process from the initial contact to the application and follow-up
• Learn techniques to overcome objections
• See a product demonstration in action and see how to make a great impression
• Learn the pitfalls to avoid when dealing with prospects

Make the most of your apartment leasing leads from the Internet with this innovative course. You will gain an understanding of the Internet leasing prospect, become aware of the internet leasing sales cycle and learn more effective email sales and follow-up techniques.

Course Concepts

• Students will learn basic internet terms
• Learn to be effective in their emails to better engage the prospect
• Learn why response time is critical when it comes to internet leads
• Understand proper email etiquette
• Discover why internet leads are so important and how they are quickly becoming more common
• Become proficient at turning internet leads into leases!

Nowadays, everyone is using social media websites to promote themselves. Learn how you can break into the social media world of Facebook, YouTube and Twitter for promoting your brand or apartment community.

Course Concepts

• Setting up Facebook, YouTube, Twitter accounts
• How to effectively market using these tools
• Learn good social media etiquette
• Discover the reasons social media marketing is effective
• Understand how to use these tools for resident retention
  
  This course is in the process of being updated