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This Apartment Search is Going to Stress Me Out- A Twitter Lease in Action

July 22, 2010 By 3 Comments

Apartment Search1 This Apartment Search is Going to Stress Me Out A Twitter Lease in Action

There really has been little proof that leasing via twitter is or could ever be a reality.  A few of us have been testing the waters and “listening” to those on twitter who use the keyword apartment or apartment hunting.

By sheer coincidence I spotted a tweet from someone I was following already.  Cristin was kind enough to let me blog about this experience which began with the tweet captured above.  I asked her a few questions about what the difficulties were and where she was looking.  Up to this point I had really not tweeted very much with Cristin expect on a couple of chats.

I then began to use my network and send out some messages to property management companies on twitter who have communities along the east coast.  Cristin was looking for something in the Philadelphia area.  Mike Whaling suggests I ask Ellen Thompson since she had communities in that region.  I introduced Cristin to Ellen on twitter and Ellen very kindly provided assistance and found a community with availability in the location Cristin was looking.

Cristin tweeted a couple of times about her experience and how she was on her way to look at her apartment.  I checked in on her just to see what the outcome and here is her tweet in reply.

apartment signed1 300x177 This Apartment Search is Going to Stress Me Out A Twitter Lease in Action

Please understand the context of this blog.  I am in no way saying that this is the next greatest way to get leases.  I felt compelled to report to my multifamily friends this experience and to demonstrate the power of listening and networking with the end result being a happy prospective resident that started out stressed and ended up happy.  As the dynamic of how prospective residents are changing it behooves us to closely monitor trends and to be in position for opportunities such as these.  There is so much change on the horizon.  How long will it take us to be ready for it?  I look forward to your thoughts on this topic.  What do you see on the horizon?

Written by Jonathan Saar

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  • http://mikewhaling.com Mike Whaling

    So do you get the referral bonus for this? I'm only half-joking when I ask this, because I think it shows the multiple touch points a typical apartment hunter will go through to find their new place. 4walls was the place where Cristin found the information about the property, but this seems much more like the lease should be attributed to “word-of-mouth” or “referral.” It certainly makes tracking a whole lot messier … and, as you correctly point out, it only happens if you're proactively looking for these kinds of comments in the first place.

  • http://www.thetrainingfactor.com/ Jonathan Saar

    Good morning Mr Mike. Thanks for taking the time to comment. As a result of leading such busy lives it can be daunting to filter through numerous listings on an ILS site. This experience does show the power of listening and what a helpful tweet can do. At the very least property management should consider experimenting with this as this will only be a growing platform for referrals and grabbing those opportunities.

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