The Training Factor and Indatus: A Multifamily Partnership

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Coming up on three quarters of this year, Indatus and The Training Factor have been working hard to bolster our impact on the combination of tracking calls and using the data from that to initiate training. This post is more of an update to our original partnership announcement that occurred early this year. As many of you know Indatus has gone through a complete makeover this year to more accurately represent the products and services they offer. You can learn more about their transformation story here.

Both of our marketing departments felt it necessary to update everyone on the overall specifics of what the services are and how they work together for you. The other reason for this post is to answer any questions that you may have about this alliance or the services themselves. Many of our clients on both sides are very happy with the results that this partnership has brought for them. Below are a few highlights of what is available.

Call Tracker

Call Tracker is a powerful solution for measuring the effectiveness of your marketing efforts by tracking phone data. It accurately identifies how much phone traffic each ad generates. It also allows you to measure the quality of your employee phone interaction.

Scoring Feature within Call Tracker

As a result of our partnership, we not only use recorded calls as tracking but a teaching mechanism. We not only show you the problem but we help you solve it! While using the scoring feature as an option, a predetermined number of calls per community will be evaluated and scored with our customizable evaluation card and appropriate training will be administered based on a predetermined score baseline. Just watch as your leasing professional’s skills and your closing ratios improve. Really the scoring turns into teaching!

ROI

You spend a significant amount of marketing dollars attracting potential residents why not get the most of the money by utilizing both Call Tracker and the Call Scoring teacher to increase your closing ratio and your bottom line.

Call Tracker:

- Inserts a unique national toll-free or local telephone number into any ad (or series of ads).

- Instantly routes each call to any business phone of your choosing.

- Every call to that unique number is tracked, stored, and associated with the ad.

- While your business is engaged with the prospect, the software captures caller information and records the phone conversation.

- Once completed, Call Tracker compiles the call information and saves it. At any time, you can go into your online Management Tools and generate reports. A few of which are:

– Cost per lead

– Caller profile

– Time-of-day

– Geographic details

– Missed calls

Call Scoring Teacher:

Listens to and evaluated a random sampling of a communities leasing calls

Imports evaluated scored calls into a Learning Management System and notifies employees of their evaluations

Initiates training based on a predetermined baseline score

Notifies supervisors if training is not achieved in given time line

At any time, you can go into your online Reporting tool and generate grouped reports

We can’t tell you enough how happy we are with this program thus far. Turning data into information that can help out the team’s onsite is priceless. Information and knowledge only serve to help companies and their member’s progress and do a better job for our residents. Like I said earlier in this post, we want to hear from you. If you have questions about these services that are available we are happy to address them. Feel free to pose your questions and thoughts in the comment section below. On behalf of The Training Factor, I want to express a big thank you to everyone who reads these posts. We know budgets are a big concern at the moment and as Eric Brown pointed out to me this morning on Twitter: “Companies are just devising ways to do more with less. That is the new economy.” One of the main goals of this alliance was to help property management companies do just that…do more with less.

Written by Jonathan Saar