Apartment Training
A fundamental part of the apartment leasing process is following up on internet leads. As communication continues to shift apartment leasing professionals need to be at the top of their game when it comes to follow up on internet leads. The way you respond to an internet lead is absolutely crucial to the leasing process. Your [...]
A guest post by Justin Bryan- Property Manager for MMC Properties and Multifamily Aspire Scholarship recipient. Follow him on Twitter @JustinBryan1980
How many apartments have your prospective residents shopped for today? Chances are several. What on your guided tour will make a lasting impression and set you apart from your competition? I can tell you that [...]
Get inside a mystery shopper’s head. Learn what they look for when scoring your Internet responses.Learn the 12 tips on how to ace your multifamily Internet Shops.. It will make all the difference in you scores.
The following is a guest post by Jolene Sopalski, one of our Aspire Multifamily Scholarship recipients
Recently NBC launched a new show called “The Voice” and it inspired me on so many levels. From the shows concept, marketing with the use of Social Media, to the coaches themselves. While watching this fantastic show, I could not [...]
The following is a guest post by Angela Irizzary one of our Aspire Multifamily Scholarship recipients.
It’s common knowledge that building rapport is one of the most important steps in any sales pitch. Without it, customers can’t make the connection between you, the leasing professional, and the product. Creating value starts with YOU and your [...]
For all the stages that apartment leasing entails there can be nothing more satisfying then to see your entire hard work end with a close. You successfully scheduled an appointment with the prospect, got them in the door, performed an act of magnificence as you toured the property with them and created a vivid [...]
Yes I posted this title on purpose and it’s to serve a point. We deal with a lot of written correspondence each and every day in multifamily. Our professional perception can be clouded or washed down the street with a few wrong keystrokes. Using spell check is simply not enough when creating any correspondence. Reflect [...]
The analogy behind this is simple. Technology and tools do not replace effective apartment leasing, they only make it easier. Think back to the first time you swung a hammer, how well did you do? When we were young a hammer was a very clumsy tool that we knew would work as a result of [...]
Always always always smile
Pretend you are being mystery shopped but be real not plastic
Stop with the Farmville posts and have good conversations with everyone who walks through your door
4 Tablespoons Curb Appeal
1 Quart of Apartment Training
½ Cup of Welcoming Office Environment
¼ Cup of Targeted Marketing
1 Pint of Community Reputation
2 Cups of Answering the Phone
2 Cups of Returning Prospect Emails
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