Apartment Training
Achieving a waiting list for your apartment community is the Holy Grail of apartment marketing. It is not easy and very few have achieved it. Even though our current market is a hot bed for rentals right now it should not mean that we slack our hands in any way.
The connection between resident events and retention can never be underestimated. However for many property management companies there are typically two major challenges. The first challenge is usually the budget. That is certainly understandable. Communities are still dealing with lean budgets which can make it a challenge to put together an event that is memorable [...]
The keynote speaker for the GAA conference in San Destin was outstanding. His name is Chris Lee from CEL & Associates and he was an extremely dynamic speaker who took numbers and stats and brought them to life. I have a feeling there will be a few blog posts trying to recap some of his content and my takeaways.
There are more than 2.4 billion mobile phone users; this number is growing every day! About 30% of these mobile phone owners (more than 700 million and growing) have browsed the Internet through their mobile phones. This is why mobile marketing is predicted to become the next predominant media segment. Local search is also an area [...]
This blog post is really meant for everyone to help me drill down into the specifics of what is actually being spent per door in marketing. I drummed up a few discussions on Twitter, Facebook, and Multifamilyinsiders. I received quite a bit of comments to help me put this together. We at The Training Factor [...]
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