Apartment Training
Apartment marketing with Foursquare continues to build a great head of steam. I have been watching the trend grow at a steady pace and have also witnessed some unique ideas to make the user experience even more memorable. First of all I applaud Foursquare for not laying down and dying when Facebook places came out. [...]
A guest post by Jolene Sopalski
Many of us are afraid of confrontation with our residents regarding the ever-sensitive subject of delinquent rent. I think many of us are afraid to push our residents to pay rent for fear our customer service score will fall below the company expectations. But is this thought process really helping [...]
Achieving a waiting list for your apartment community is the Holy Grail of apartment marketing. It is not easy and very few have achieved it. Even though our current market is a hot bed for rentals right now it should not mean that we slack our hands in any way.
The following is a guest post by Renee Saar- VP of Implementations for The Training Factor
Getting along with coworkers, selling your apartment to a once-unwilling customer, solving customer service issues, creating peace among office employees…what do all of these things have in common? They all require emotional intelligence. We often speak of intelligence from an [...]
Over the course of the weekend a really active discussion about mystery shops took place on our Facebook page. What inspired me to post the topic was yet another conversation I had with someone who voiced their frustration over the fact that their company uses mystery shops as a firing instead of a training tool.
The following is a guest post by Angela Irizzary one of our Aspire Multifamily Scholarship recipients.
It’s common knowledge that building rapport is one of the most important steps in any sales pitch. Without it, customers can’t make the connection between you, the leasing professional, and the product. Creating value starts with YOU and your [...]
The following is a guest post by Justin Bryan one of our Aspire Multifamily Scholarship recipients
Many of us grew up listening to our elders saying, “We have two ears and one mouth so that we can listen twice as much as we speak” or you might have heard, “Listen or your tongue will keep you [...]
Consistency is a solid word that digs deep into many job functions each day. I like this aspect of the definition: “The achievement of a level of performance that does not vary greatly in quality over time.” That rings with a nice tone doesn’t it? Consistency can be a challenge since we have [...]
I had the opportunity to meet Melissa Foley last year at the Multifamilypros Brainstorming conference. My curiosity about everything multifamily led to some questions on my part which led to the following interview. For those who know Melissa well, her passion for her profession and for the professionals she attaches herself to is clearly [...]
The connection between resident events and retention can never be underestimated. However for many property management companies there are typically two major challenges. The first challenge is usually the budget. That is certainly understandable. Communities are still dealing with lean budgets which can make it a challenge to put together an event that is memorable [...]
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