Apartment Training
One of my favorite magazines to read is ironically enough called Training. In one of their latest issues they had an article on Social Work and the shift we have seen in business over the past couple of years. Many companies have super strict social media policies about their employees using social media while working. [...]
We can all remember vividly the first time we rode our bikes without the training wheels on and without Mom or Dad holding on to the back of the seat for us. Remember the emotions that came with it? Do words like happiness, excitement, elation come to mind? Of course! At first we looked at [...]
For nerds like me this has been a whirlwind week. Facebook has done its usual and made some game changing additions to their platform. This is not an opinion post and it really does not matter what I think. The fact is that it has happened again and in order for us to leverage it [...]
Blogging is just pure fun. I mean it! I love the fact that I am seeing more and more property management company’s jump onboard with a plan and a set of goals when it comes to blogging. On my personal site I wrote about what makes it easier for me to share [...]
I put this title in a question format for a very good reason. I want to know how you are using LinkedIn. I have been trying dearly to hold on and see if there would be anything that would wow me about the tool. Many times the keyword that comes to my [...]
The Golden Fleece for most of us on our Facebook pages is interaction of some sort. It shows that what you post is of value to your page members and it gives you a sense of accomplishment for your efforts. There has been a lot of semantics over whether its engagement or participation [...]
Much of the material in this post may be items you have read before from others. In multifamily there is quite the pool of pretty amazing folks who work hard to educate us on best practices specifically regarding Facebook. However despite the education available I am still witnessing some common mistakes taking place. [...]
Early in February, Facebook released numerous changes to how Facebook pages now operate. The moment I reviewed these changes one of my first thoughts were towards the increased opportunities for building partnership marketing opportunities. The ability to post as your Facebook page as opposed to your personal profile will have a significant impact [...]
Early in January I had the cool opportunity to teach a social media class for the IREM Northern Ohio Chapter. We covered plenty of topics but I think the one that struck the highest cord was the discussion over transparency and what do we do as business when we people talk about us.
Oh how far we have come in the world of sharing. Sharing was probably one of the fundamental principles we learned as a child. Besides dealing with siblings we learned a stronger application of that principle when we entered grade school. Now as adults we have seen a major shift in businesses where content and [...]
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