Apartment Training
A fundamental part of the apartment leasing process is following up on internet leads. As communication continues to shift apartment leasing professionals need to be at the top of their game when it comes to follow up on internet leads. The way you respond to an internet lead is absolutely crucial to the leasing process. Your [...]
A guest post by Justin Bryan- Property Manager for MMC Properties and Multifamily Aspire Scholarship recipient. Follow him on Twitter @JustinBryan1980
How many apartments have your prospective residents shopped for today? Chances are several. What on your guided tour will make a lasting impression and set you apart from your competition? I can tell you that [...]
The following is a guest post by Jolene Sopalski, one of our Aspire Multifamily Scholarship recipients
Recently NBC launched a new show called “The Voice” and it inspired me on so many levels. From the shows concept, marketing with the use of Social Media, to the coaches themselves. While watching this fantastic show, I could not [...]
The following is a guest post by Angela Irizzary one of our Aspire Multifamily Scholarship recipients.
It’s common knowledge that building rapport is one of the most important steps in any sales pitch. Without it, customers can’t make the connection between you, the leasing professional, and the product. Creating value starts with YOU and your [...]
For all the stages that apartment leasing entails there can be nothing more satisfying then to see your entire hard work end with a close. You successfully scheduled an appointment with the prospect, got them in the door, performed an act of magnificence as you toured the property with them and created a vivid [...]
The analogy behind this is simple. Technology and tools do not replace effective apartment leasing, they only make it easier. Think back to the first time you swung a hammer, how well did you do? When we were young a hammer was a very clumsy tool that we knew would work as a result of [...]
Always always always smile
Pretend you are being mystery shopped but be real not plastic
Stop with the Farmville posts and have good conversations with everyone who walks through your door
Can there be any doubt of what a smile can do for another person. When a prospective resident walks through that door, you have less than a couple of seconds to make that first impression. It all starts with a smile. Does a smile only come from your lips? Absolutely not! A smile comes from [...]
There really has been little proof that leasing via twitter is or could ever be a reality. A few of us have been testing the waters and “listening” to those on twitter who use the keyword apartment or apartment hunting.
By sheer coincidence I spotted a tweet from someone I was following already. Cristin was kind [...]
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