Apartment Training
A guest post by Justin Bryan- Property Manager for MMC Properties and Multifamily Aspire Scholarship recipient. Follow him on Twitter @JustinBryan1980
How many apartments have your prospective residents shopped for today? Chances are several. What on your guided tour will make a lasting impression and set you apart from your competition? I can tell you that [...]
Apartment marketing with Foursquare continues to build a great head of steam. I have been watching the trend grow at a steady pace and have also witnessed some unique ideas to make the user experience even more memorable. First of all I applaud Foursquare for not laying down and dying when Facebook places came out. [...]
For nerds like me this has been a whirlwind week. Facebook has done its usual and made some game changing additions to their platform. This is not an opinion post and it really does not matter what I think. The fact is that it has happened again and in order for us to leverage it [...]
Achieving a waiting list for your apartment community is the Holy Grail of apartment marketing. It is not easy and very few have achieved it. Even though our current market is a hot bed for rentals right now it should not mean that we slack our hands in any way.
The following is a guest post by Jolene Sopalski, one of our Aspire Multifamily Scholarship recipients
Recently NBC launched a new show called “The Voice” and it inspired me on so many levels. From the shows concept, marketing with the use of Social Media, to the coaches themselves. While watching this fantastic show, I could not [...]
Early in February, Facebook released numerous changes to how Facebook pages now operate. The moment I reviewed these changes one of my first thoughts were towards the increased opportunities for building partnership marketing opportunities. The ability to post as your Facebook page as opposed to your personal profile will have a significant impact [...]
I had an interesting conversation with Tarla McCann from On-Site the other day, about social media and the impact conversation and reaching out to people can have on your overall brand. One of the points that her and I were chatting about was measuring the results. We use often the expression ROI since of course [...]
This has been a topic I have been doing some sporadic research on over the past few months. We are all concerned about maximizing our marketing dollars. We are also concerned about our marketing dollars not violating Fair Housing laws in any way. Is there a way for psychographic marketing to assist marketing directors of [...]
It’s not too late to sign up for today’s Webinar that is being hosted by Multifamilyinsiders and sponsored by AppFolio. We are all looking forward to 2010 with great anticipation. As of yesterday there was close to 600 who signed up for this presentation. Click here to sign up for today’s presentation at 1pm EST.
There [...]
This blog post is really meant for everyone to help me drill down into the specifics of what is actually being spent per door in marketing. I drummed up a few discussions on Twitter, Facebook, and Multifamilyinsiders. I received quite a bit of comments to help me put this together. We at The Training Factor [...]
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