apartment reviews

I had an interesting conversation with Tarla McCann from On-Site the other day, about social media and the impact conversation and reaching out to people can have on your overall brand. One of the points that her and I were chatting about was measuring the results. We use often the expression ROI since of course [...]

Apartment Reviews: Deflect or Embrace?

Many years ago, I happened to be traveling with a furniture repair technician on his route. I knew the guy very well and I was kind of curious about his business and what it was all about. On one of his calls there was a square end table that had some damage on the corner. [...]