A Recipe for a Successful Apartment Lease

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4 Tablespoons Curb Appeal
1 Quart of Apartment Training
½ Cup of Welcoming Office Environment
¼ Cup of Targeted Marketing
1 Pint of Community Reputation
2 Cups of Answering the Phone
2 Cups of Returning Prospect Emails

Leasing Apartments with a Smile

Leasing Apartments with a Smile

Can there be any doubt of what a smile can do for another person.  When a prospective resident walks through that door, you have less than a couple of seconds to make that first impression.  It all starts with a smile.  Does a smile only come from your lips?  Absolutely not!  A smile comes from [...]

Dear Property Management Company-Your Awesome Leasing Professional is a True Gem

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The following letter was from a resident to one of our clients.  This letter was a must share and there is an interesting lesson to learn from it.  I removed the names for privacy purposes and I really appreciate our client forwarding this to us.  This is a huge testimony to what an overall company [...]

15 Steps to Telephone Apartment Leasing Success

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1. When the telephone rings, answer it!  - With a smile!
2. Use a warm friendly greeting with the community’s name in it
“Thank you for calling Park Plaza, This is Ashley – I can help!”
3. Control your speaking speed to avoid sounding rushed.
4. Prepare an initial response for common questions: “Be conversational”
How much are your ### [...]

12 Steps to Internet Leasing Success!

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Want to get more leases from your internet leads? Try these 12 steps when responding to prospects.
~~A  post by Mechelle Flowers-President of The Training Factor
1. Reply to it!
2. Reply to it within 2 hours.
3. Use a catchy subject line… Example- “Your perfect home is waiting”
4. Use a personal greeting… Example – “Hi there Deshawn”
5. Speak to the person… Answer all [...]

Don’t Just “Shove” Your Leases

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There is a fine line between training and application.  Take a trip back to your school years and reflect on the moments when you said to yourself or your teacher: “Why do I need to learn that?  I will never use it.”  As we made our way into the workplace, we should be able to [...]

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