Facebook’s Impact on Multifamily Part II- Stop the Mistakes

Facebook's impact on Multifamily common mistakes

Much of the material in this post may be items you have read before from others. In multifamily there is quite the pool of pretty amazing folks who work hard to educate us on best practices specifically regarding Facebook. However despite the education available I am still witnessing some common mistakes taking place. [...]

Brainstorming-We are Multi “Family”

I was reading a couple of articles this morning on social media failures and some possible reasons why this happens. This is really not a new topic since that are plenty of one hit wonder accounts out there.  This continues to be a head scratcher for me, but then the overall realization is that some [...]

I’ve got a Facebook page! I’ve got a Facebook page!

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Mack Collier wrote a post the other day that coincided with research I have been doing for the past few weeks for a presentation that Tamela Coval from RentWiki and I will be handling for the Atlanta Apartment Association.  He wrote a great piece called “Here’s why you shouldn’t treat social media as being ‘free’” [...]

What are your biggest hurdles in accomplishing your social media initiatives and goals?

Return on Engagement: Get Rid of the Shower Curtain!

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I had an interesting conversation with Tarla McCann from On-Site the other day, about social media and the impact conversation and reaching out to people can have on your overall brand.  One of the points that her and I were chatting about was measuring the results.  We use often the expression ROI since of course [...]

Demonstrating Social Media Patience-Our Case Study

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I have wanted to share The Training Factor social media program for some time now especially on the topic of time and ROI.  There continues to be the never ending question of exactly how long it takes and what should you be seeing.  Every company is different of course so this is not a “You [...]

Social Media Hysteria-You Can Change the Channel

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If social media is overwhelming you with the plethora of tools, platforms, fan pages, accounts, usernames etc, then it’s imperative to stop for a moment and organize your thoughts and process.  You may be voicing your frustration and throwing up your hands and saying there is nothing but a bunch of noise going on.  Or [...]

Facebook Fan Page Etiquette-Stop “Blowing” Me Away

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Not too long ago we talked about Twitter etiquette and now we have come to some thoughts on the practice of suggesting to friends to become a fan of a certain page.  Some balance really needs to be applied to how you go about building your fan base.  Lately I have been receiving repetitive requests [...]

Optimization Summits- Why you need to go #optsum

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March 23rd and 24th in Dallas Texas, Tami Siewruk will be hosting an event like none other.  The workshops that will take place will cover every social media topic you can imagine.  After reading through the profiles and topics that will be covered, to me this event will be the A-Z’s and 123’s of best [...]

Twitter Etiquette: Why did you unfollow me?

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On a regular basis I will check on my Twitter account to see updates of new followers I have.  Sometimes I pay attention to the actual numbers but not often.  By coincidence I was writing some content for one of our courses on Bots and their effect on the number of followers you will and [...]

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